Diana Cawdell is a Director of Golden² Consulting, a specialist marketing and communications consultancy created by merging two established agencies together: Cawdell Douglas, founded by Diana Cawdell and Muse Consulting, founded by Freya Simms. The company specialised in creating marketing and communications strategies to support arts and cultural organisations to reach their potential. Over the past two and a half decades, Diana Cawdell has lead the company and worked with an impressive list of leading international art fairs and events; museums, commercial and institutional galleries as well as private collectors both in the UK and continental Europe. Diana Cawdell is particularly skilled at helping organisations clarify their purpose and build on their strengths. She is known for her comprehensive knowledge of the international art market, her clear thinking and straightforward approach. Diana co-authored the TEFAF 25th anniversary book and has written about the Art Market in the Financial Times.
Diana has a degree in Divinity and Theology from St. Andrews University. After graduating, she took a law conversion course at the College of Law but instead of following a career in the law decided to work in the visual arts. She trained as a mediator in 2012. Diana was previously Chair of Southwark & Camberwell Welcare and is currently vice-Chair of Governors at Surrey Square Primary School.